In this world of the internet, every human being has a mobile in his hand, and in this way, every human being has become addicted in one way or another. If you read this post completely, you will know 15 reasons companies get you addicted to their products.
If you want to know then this post is for you. There are different types of social media platforms today and everyone prefers any one social media platform. In that case, let me tell you a fact that there are different owners of social media platforms, they do not allow anyone in their own family to use the social media platform.
The 15 reasons companies get you addicted to their products
1. The Design of Habit-Forming Products
Creating a comfortable habit zone for customers is the first step for a company to get people addicted to their products.
We’ll be leaning a lot on the teachings and findings of the near-eye author of hooked how to build habit-forming products as he describes on forbes.com like nail-biting many of the decisions we make in our daily lives are made simply.
Because that’s the way we found satisfaction in the past the brain automatically deduces that if the decision was a good one yesterday then it’s a safe bet again today so the big question is how do you create a habit-forming product.
2. The Formula Behind any Behavior
Behaviors are done with little or no conscious thought consider this when you search for something online you automatically go to google when you want to watch a video youtube is where you go first we don’t even consider alternatives,
And secondly are there even alternatives no we’re kidding but it proves that we’re all hooked on these options we are all in a habit that we are comfortable with and moving to another option would be challenging.
3. Habits are Repetitive
A brand name that emulates luxury finance and all the finer things in life but in order to grow our subscriber base as we did we had to ensure that we put out videos daily at the same time that way our loyal subscribers could rely on us to give them what they needed
When they needed it following that repetitive formula has ensured a steady growth of our channel so companies need to find the angle they’ll take to draw you in for us it was delivering timely daily content that you could learn and grow from.
4. Companies Find a Hook to Draw You In
Nir Eyal calls this process of building a habit-driven strategy the hook model you can listen to his book hooked how to build habit-forming products on audible,
It’s some valuable work and will offer the listener practical insights to create user habits that stick actionable steps for building products people love and behavioral techniques used by Twitter Instagram Pinterest and other habit-forming products.
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every habit needs a foundation they need a trigger something that gets the ball rolling the obvious are external triggers paid triggers like advertisements earned triggers the user may have some investment in the product or service relationship triggers like word of mouth,
And owned triggers where the user was willingly subscribed to hear and receive more information about the company there are also internal triggers where customers are driven by emotions feelings and thoughts,
on his website near and far dot com near al explains it as when a product is tightly coupled with a thought emotion or pre-existing habit it creates an internal trigger internal triggers manifest automatically in the mind and creating them is the brass ring of consumer technology.
The next step is to get the trigger reaction going there are three parts to making action happen motivation ability and simplicity a brand’s identity needs to motivate their customers here are a few examples KFC finger-licking good Nike just do it coca-cola open happiness,
Next is the ability is possible for the consumer to purchase KFC Nike or coca-cola and if yes then how simple is the process because if it’s a long complicated process sorry but you’ve lost before you’ve even begun then your consumer needs to be rewarded for choosing your brand.
Companies need to keep consumers coming back so they need to motivate them to do that rewards are good ways of keeping consumers addicted,
There are three areas where companies products brands or services can offer rewards of the tribe alternatively known as social rewards these rewards are not physical,
They’re in the form of likes comments followers retweets etc they’re the kind of rewards that make the buyer feel like they’re accepted and part of the community rewards of the hunt right,
So you went online to search for something or quickly reply to a Facebook message and the next minute an hour has passed and you’re amazed at how quickly time flew by that’s.
Because you’re being rewarded for your initial search now you’re being fed with other information suggestions or recommendations we know it doesn’t really sound like a reward.
But that’s not how companies see it and reward of the self this reward is the result of intrinsic motivation you’re faithful to a brand or product because you’re benefiting from it and,
So you remain motivated to keep using it could be giving you a competitive edge over others or making what you do slightly easier everyone has their own internal reasoning behind this one.
How much effort or the time has the user put into this product or business for example you have a Facebook account you’ve probably threatened to close forever but one of the reasons you haven’t is because it’s loaded with your memories,
You love getting the memories on your feed well for the most part anyway there are some we would like erased forever maybe you’re still holding on to your Hotmail account for dear life,
Because you never know when you might want to reread those emails from 2 thousand we are dependent on certain things because we’ve invested so much into them a lot like relationships.
9. Habit-Forming Products can Improve Lives
In a podcast by Hot, Jar Eyal was interviewed by David Peralta and they spoke about addictions they all brought forward that when it comes to creating an addiction to a product it refers to products that improve the quality of life of their users,
As he says people become addicted to all sorts of things that are not good like alcohol food or sex but one can enjoy all of those things without being addicted we all have good habits and bad habits,
And the aim is to be addicted to items that bring value to our lives when asked if companies had a moral or ethical obligation to provide products that brought value nir applied not just a moral and ethical obligation a business imperative.
10. More on the Man Behind the Book Nir Eyal
Any google search on getting you addicted to a company’s products brings up the name Nir Eyal he’s an Israeli-born American author lecturer and investor with work featured in Harvard business review TechCrunch time the week and psychology today,
He’s published two books the one we mentioned already and the second is indestructible on how to control your attention and choose your life on his website nearandfar.com.
He’s analyzed slack Fortnite amazon’s echo tinder and the bible app in the hooked model in action he’s recently published one on clubhouse called will clubhouse be a habit or has been it’s definitely worth a read.
11. How to Build Habit-Forming Products in Five Steps
A company will need to ensure the following five steps are addressed in order to retain customers and create habit spending from them.
What internal trigger will the product inflict what external trigger will they use will it be advertising reward systems sponsorships.
What’s the simplest way to get the buyer to purchase and offer a reward will the reward satisfy a need but still leave space for the user to come back for more if not what could you add to keep the customer coming back as Nir puts it companies who form strong user habits enjoy several benefits to their bottom line.
12. Companies Use Heuristics Methods Too
There are many tricks and tools that companies use to get you buying their product whether that retains you or not is another matter companies love the scarcity effect which will throw out bold claims like only five left or while stocks last.
13. Examples of Highly Addictive Products
The best example of a highly addictive product is facebook according to businessofapps.com 2.8 billion monthly active Facebook users by the end of 2020 and 1.8 billion of Facebook users 66 use the app on a daily basis,
Now that doesn’t scream addiction we don’t know what will digitalmarketer.com brings forward plenty of suggestions including apple Spotify amazon bumble and toms with apple,
They highlighted that by staggering the launch of each new development Apple has created an ecosystem in which its customers are conditioned to need the newest products as soon as they come out.
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14. The First Steps to Getting People Addicted to Your Product
In order to get customers to continue engaging in and purchasing your product or service you need to do a lot of behind-the-scenes work you need to work on customer retention continuously.
By doing the following you’re in the right direction for people getting addicted to your product firstly ensure you offer incredible customer service from there figure out how to best communicate with your customers,
Receiving a signal message at one in the morning is not an option reward your loyal customer maybe a buy nine get one free promotion ask for feedback and then listen to the feedback,
If you can learn and grow from it all the better ensure you give your customers a reason to always come to you first.
15. Don’t Sit Back and Wait for it to Happen
The most brilliant ideas products or services have gone bust because of zero follow-throughs you can’t blow hot and cold when it comes to getting your product or service out there even when things are going well,
Don’t expect things to last keep improving keep learning and keep listening to what’s happening to other similar services and products and remember what bill gates once said your most unhappy customers are your greatest source of learning.
Perhaps you’ve ticked all the above boxes and you’re still not making great sales why are people not spending well productschool.com gives several reasons most importantly it’s not your pricing,
So don’t lower yourself out of the running and don’t make it too high that you become a joke there could be a possible lack of motivation your products are way too tricky to use your photographs are super and you don’t know your customer or you’re just not being seen enough,
Focus on improving these areas and you’ll notice how your sales will start to increase.