If you go to Google Play or the App Store and search “social media,” there are a myriad of apps available to pick from. But as the list of social media platforms expands, do any of them change the game for marketers in the coming year? The pandemic year revolutionized the way we performed everything -for example, socializing. Humans can adapt, and numerous new social media sites have been revived in the last few years! Before looking at these social media platforms, and running them smoothly, ensure you have strong internet connectivity. If you want to switch your internet service provider, you should consider CenturyLink; for all the details regarding packages, check over here.
TikTok was perhaps the most popular social media platform in 2021. In just a few years, the app managed over Facebook along with Instagram in the race to be the most well-known Social Media Platform. TikTok was the first application, Facebook did not operate to exceed three billion downloads. The audience of TikTok is skewed towards younger users. As of March 20, 2021, teens represented 25 percent of active accounts. The majority of content available on TikTok is short videos embedded with hip music or sound. Sounds are typically audio clips taken from popular films distributed on the app, as millions of users try to make their viral videos and hop on the trends bandwagon.
Reddit has been around for some time but now is widely regarded as a hot new social media platform. Most of the time, Reddit claims to be “the front page of the Internet,” and it’s true. Google any subject, add “Reddit” at the end of your search, and you’ll likely see a thread related to this subject. Reddit hosts numerous communities that range from beauty enthusiasts, mechanics, PC builders, and sports enthusiasts.
Threads and discussions that accumulate thousands of replies that allow users to voice their opinions, as well as share jokes and personal experiences, dominate Reddit. Either user may confer silver, gold, or platinum badges for threads or comments that they have especially liked.
Since its beginning around 2002, LinkedIn has grown past its initial purpose as a job board. Today thousands of professionals and top market leaders discuss their views on various topics, from marketing and business development to NFTs and vaccines. In its role as a social network where business and professional users socialize, companies began to recognize the power of LinkedIn to generate leads and drive high-quality website traffic. Some influential personalities, such as Gary Vee, even commented on the value of LinkedIn in boosting business expansion
Being organically successful on LinkedIn isn’t as difficult as it is on Facebook and Instagram; however, it does require the same amount of effort, particularly in the area of content. Be aware that LinkedIn’s user base is advanced. They are professionals who typically know their market very well. When you write content, ensure that it is thorough and important. Meet with thought-leaders from different fields, Engage in discussions, work with others and be authentic.
It was first initiated in 2010 as a photo-sharing site. Instagram quickly grew to one of the most popular social media platforms around the globe. The afterword of mouth started spreading, influencers began to gain huge followers, users began becoming enticed by the rapid-paced nature of the platform, and Facebook soon caught on.
Since then, Instagram has reached the milestone of 1 billion active monthly users in 2018. This makes it the fastest-growing social network with an average of 5% per quarter, far ahead of Facebook. In 2021, Instagram was the second most popular platform utilized by marketers worldwide. Moreover, the total number of people marketers can reach through advertisements on Instagram is 235 million.
Twitch is a live-streaming service that is heavily dominated by streamers of video games. Famous Twitch broadcasters such as Ninja were featured on the front cover of ESPN and can attract many fans and thousands of dollars in prizes and donations from viewers.
The platform experienced massive growth in 2021 in major because of the pandemic. The average number of concurrent viewers has increased to more than 2 million. Twitch’s revenue went up by $1.5 billion to $2.3 billion in a year. The primary sources of revenue for Twitch are paid subscriptions as well as paid gifts. Twitch also announced that it was testing using Stream Display Ads, a brand new native ad format designed to allow streamers to earn more revenue.
In the year 2015, Discord was first launched for users who were gamers. Discord can now become a multi-faceted group of communities in which business owners, content creators, and artists can join and chat. The pandemic was the catalyst, and the platform witnessed significant growth between the years 2020-and 2021, and it doesn’t appear to be slowing down any time very soon. The platform increased.
Brands can utilize Discord to create an exclusive server for their clients and give members a variety of advantages. Discord is an excellent method to collect feedback, keep customers informed, and boost customer loyalty. Although you cannot advertise directly through the channel, it provides businesses with a means to communicate with their customers, which every company should aim to achieve.
The social media landscape is ever-shifting; now you know some of the platforms that are gaining momentum since their release. It is becoming important to diversify the use of social media platforms to stay up to date.